If you think Chevrolets are at the bottom of the budget pile, you might have to think again. That's the attitude of Chevrolet in the context of its first all-new model, the Cruze. Pitched less of a blatant budget model as some of the firm's other models, the Cruze boast an upmarket feel and more bolder styling.
Breaking away from Chevrolet's of the recent past, the Cruze has been ddevised from the ground up to spearhead the company's new attack. No longer simply a car maker happy to use older technology as the basis of its products, the Cruze's new platform promises improved refinement and dynamics.
Not convinced by the focus on driving appeal? Anyone can cut costs but to stand out from the affordable crowd it's important that a car is at least enjoyable to drive - competition is fierce, after all. Chevrolet believes this car - its first all-new effort - goes along way towards silencing critics with long memories of Chevrolets from the past.
Breaking away from Chevrolet's of the recent past, the Cruze has been ddevised from the ground up to spearhead the company's new attack. No longer simply a car maker happy to use older technology as the basis of its products, the Cruze's new platform promises improved refinement and dynamics.
Not convinced by the focus on driving appeal? Anyone can cut costs but to stand out from the affordable crowd it's important that a car is at least enjoyable to drive - competition is fierce, after all. Chevrolet believes this car - its first all-new effort - goes along way towards silencing critics with long memories of Chevrolets from the past.
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